Lego x Fortnite
LEGO® and Fortnite teamed up to build an ever-evolving LEGO universe inside the game. Massive joined the two powerhouses to explore the campaign branding system of the new to-be-launched roleplay mode Brick Life. Massive’s concept development emphasizes the best attributes of LEGO®: modularity, saturated vivid colors, and whimsical characters.
















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Client
Epic Games
Agency
Massive Assembly
Jason Yeh
Eugene Seo