Beats by Dre offers a wide range of audio gear, and sells 2.4 million units annually of their popular wireless Studio Buds. Massive collaborated on the brand’s first partnership with a gaming creator, a limited-edition version of the Studio Buds featuring Twitch star Nickmercs. With 6.7 million followers, Nick is a top streamer and former champion in Gears of War, Fortnite, and Apex Legends.

For the sold-out product, Massive created visuals that draw on Nick’s Greek heritage and personal branding, depicting the earbuds bursting from solid marble to reveal their smooth, sculpted form.